Advertising sponsorship


Audiovisual communication service providers have the right to sponsor their programmes, except current news programmes.

The public must be clearly informed of the sponsorship at the beginning, at the start of each return to the content after the cuts or at the end of the program, via the name, logo or any other symbol, product or service of the sponsor.

Sponsorship cannot condition editorial independence. Nor can it directly incite the purchase or lease of goods or services, in particular, by means of specific promotional references to them.

In addition, the sponsorship cannot affect the content of the sponsored programme or audiovisual communication and its broadcasting schedule in such a way as to affect the liability of the audiovisual communication service provider.


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