Placement of advertising products
Audiovisual communication service providers have the right, in exchange for compensation, to place products in feature films, short films, documentaries, films and television series, sports programmes and entertainment programmes.
When the programme has been produced or commissioned by the service provider or one of its subsidiaries, the public should be clearly informed of the location of the product at the beginning and at the end of the program, and when it is resumed after an advertising break.
The placement cannot condition the responsibility or the editorial independence of the audiovisual communication service provider. Nor can it directly incite the purchase or lease of goods or services, to make specific promotions or to give undue pre-eminence to the product.
Product placement in children's programming is prohibited.
What does the CAC do?
