Temporary limits on advertising
TV service providers can broadcast up to 12 minutes of advertising per hour. Radio services, on the other hand, have no temporary limitations for broadcasting advertising.
For the calculation of these 12 minutes, only advertising messages and TV shopping should be taken into account. Sponsorship and product placement are excluded. Telepromotion should also be excluded from the calculation when the message is clearly longer than the one of an advert. Telepromotion occurs when the presenter exposes the characteristics of a product or service using the scenario, the setting and the props of the program. The amount of telepromotion cannot exceed 36 minutes per day, nor 3 minutes per hour.
In addition, television communication service providers have the right to broadcast programmes that inform about their programming or adverts about their own programs, with a time limit of 5 minutes per hour. These spaces are called auto-promotion ads.
What does the CAC do?
