Radio in 2030: A study on the crucial variables in the future of the sector in Catalonia
After an initial study on the future scenarios of radio in Spain (Robert-Agell, 2023), the focus is now on Catalonia, which has its own media ecosystem and a radio sector that can be distinguished from the rest of the Spain in its supply, consumption, regulation and players, both public and private. With 100 years of history under its belt, Catalan radio has shown a notable capacity for adaptation (Bonet, 1995; Franquet, 2001) but is now facing new structural challenges that may alter its future.
Using the theoretical framework of media economics and scenario planning, the research drew from a survey of key players to identify the critical variables that will define the Catalan radio industry in 2030. This study adds to the limited structural research on media economics applied to radio and the almost non-existent foresight production on the media. It aims to serve as a guide for addressing the need to update the management models and adapt the regulations within a context of digital transformation and profound demographic changes.